Jim Lawless“Bob Selden has given us a gift of unique value: The gift of understanding how the words we choose impact on others – and even on ourselves. Based on his painstaking review of the science, ‘Don’t’ has already changed how I construct my keynote speeches.”

Jim Lawless, author of “Taming Tigers” and International Keynote Speaker

Andrew O'Keeffe


“In this insightful and practical book, Bob Selden guides us to realise the power of our words – and our thoughts – to help us build better relationships with our friends, family and work colleagues. A really important life book and one I wish I had years ago.”

Andrew O’Keeffe, author of ‘Hardwired Humans’ and ‘The Boss’

5 Stars

Communicate Much More Effectively

A must-read to communicate positively and effectively. After reading “Don’t” you will find yourself communicating much more persuasively and easily, especially in those difficult conversations when you have a different point of view and are communicating your opinion. My favorite advice from the book is, “Completely eliminate the word ‘don’t’ from your vocabulary. Think of what you would like (or want) people to do, and say so.” Many more golden nuggets on good communication skills are in this gem. I highly recommend this book to anyone who wants to be a better communicator.

I was given a free copy of this book in exchange for an honest review.

Kirt Manecke, author “Smile: Sell More with Amazing Customer Service-The Essential 60-Minute Crash Course”